Criteria Studios (formerly The Hit Factory) is one of Miami’s most iconic recording spaces, shaping the sound of pop, hip-hop, and R&B since 1958.
Legends like Aretha Franklin, The Eagles, and Lil Wayne have all laid down vocals here. It’s where emotion turns into music — and where Drake has gone to carve out verses that live forever.
Behind its modest facade lies a creative fortress with state-of-the-art equipment, private lounges, and a legacy of platinum records. For artists like Drake, it’s a space to disappear, reflect, and re-emerge with something unforgettable — bars born in silence, destined for the stage.